RISE DTC
Book 30 min with Mattan
A RISE DTC growth feature

KoolaBaby

1 of your 40 live products are discounted right now, averaging 24.0% off.

Mattan Danino
Mattan Danino
CEO, RISE DTC

My team ran this scan on KoolaBaby's public data. The call puts your live store and ad numbers next to it.

risedtc.com
Read from your storefront, your product pages, your public catalog, the Meta Ad Library and your homepage source.

For qualifying brands, RISE gets paid on performance: low or $0 base fee, with the fee a share of growth above an agreed baseline. The terms are at the end of this page.

Public ad records

A public ad archive, read on September 8, 2026. Every date below is theirs, not ours.

The same keywords, other advertisershigh chairbassinetstroller
at least
81
separate advertisers seen on those keywords
at least
178
ads read across the sweep
43days
since the most recent competitor start date
Ad from Cradlewise
93daysCradlewise2026-06-07bassinet
Ad from Newton Living
43daysNewton Living2026-07-27bassinet
Ad from NILA BABY SHOP
221daysNILA BABY SHOP2026-01-30bassinet
Start dates, drawn back from the read
225 days backread September 8, 2026
Everything we read, and where
Store vitalskoolerthings.com
Catalog
Price band, low to high$15 to $219.99products.json
Median price$19.99products.json
Subscription optionnone foundproduct .js
Pages
Product page reviewsnone visibleproduct page
Email capturepopup, newsletter, subscribe, sign up, join ourstorefront
Paid media
Meta Ad Library5 activemeta ad library
Read September 8, 2026 from public pages, with no login and nothing you sent us. Every line above backs a finding below or feeds the Profit Gap.
What we found

Where the growth is

Profit visibilityOn your side

No subscribe-and-save path for repeat buyers

Your storefront runs 40 products with no subscription option we could find on the page. Repeat purchases are where contribution profit compounds, and a subscribe-and-save path turns one-time buyers into predictable revenue on the traffic you already pay for.

see this on your product page
KoolaBaby your homepage
Your homepage, captured September 8, 2026
Week oneProfit Over Sales

A subscription option is a store decision on your side. It compounds every profitable order the paid engine buys.

ConversionSplit

Your price band is wide and the median sits low

Your in-stock catalog runs $15 to $219.99 with a $19.99 median. A wide band with a low median makes blended AOV fragile on paid. The lever is threshold and bundle offers on the landing path the ads point to.

see this on your storefront
Week oneOptimized Media Buying

We point spend at the offers and price points that hold blended profit. Bundle and threshold builds on the store are yours to green-light.

Paid mediaRISE takes this over

Meta is carrying your paid on its own

You have 5 active ads on Meta and the Google Ads Transparency Center shows none on your domain. One network carrying all of paid means one auction, one audience pool, and one point of failure when CPMs move against you. Running both against the same profit target is the lever.

see this in the Meta Ad Library
Week oneOptimized Media Buying

Multi-network ads management is what we take over, targeted at your ideal customer and optimized for profit from the first campaign.

ConversionOn your side

No visible reviews on the page paid traffic hits

We couldn't find review markup on your product page. Cold paid traffic converts on social proof, so surfacing reviews on the PDP is a direct conversion lever.

see this on your product page
KoolaBaby your product page
Your product page, captured September 8, 2026
Week one

Getting reviews visible on the product page is a store change on your side. Cold traffic buys on proof.

ConversionWorking asset

Email capture is already live where paid traffic lands

Your storefront shows email capture on the page paid traffic hits. That gives the paid engine an owned audience to bring back and lifts the return on every click you buy.

see this on your storefront
Week one

Capture is already on the page paid traffic hits. That audience compounds the return on every click.

Week one

Who does what

RISE takes this over
1
  • Meta is carrying your paid on its own
On your side
2
  • No subscribe-and-save path for repeat buyers
  • No visible reviews on the page paid traffic hits
Split
1
  • Your price band is wide and the median sits low
Working asset
  • Email capture is already live where paid traffic lands
Profit per order

The Profit Gap

This is the first number RISE looks at on any brand. AOV is seeded from your public catalog. CAC starts at $0: drag it to what you pay per new customer today, or find the number a paid program would need to beat to stay profit-positive on every order.

Profit per order, after CAC
$5.07
Contribution per order$5.07
Break-even ROAS3.94x

Set your real COGS, then compare it to the ROAS on your dashboard this week.

Seeded from public data. Every input is editable.

AOV seed is your public median product price; discount is the catalog average. Editable, so type your real numbers.

AOV $19.99100% of the orderReturns $1.60COGS $6.44Shipping $6.00Processing $0.88Contribution per order $5.07
AOV $19.99100% of the order

Segment widths are proportional to the ledger below.

Returns allowance8% of orders come back$1.608.0%
Cost of goods35% after returns$6.4432.2%
Shippingflat per order$6.0030.0%
Payment processing2.9% plus $0.30$0.884.4%
Contribution per orderbefore any ad spend$5.0725.4%
CACset this to what a new customer costs you$0.000.0%
Profit per order, after CAC$5.07
See it on your real numbers30 minutes with Mattan, on your live ad account and P&L. This page stays yours either way.
Work RISE has run

A heritage workwear brand. RISE ran paid for their women's line launch: $1M+ in profitable ad spend, CPA down 40%.

An apparel accessories brand. RISE ran the Google program: 800%+ ROAS, monthly revenue from $30k to $100k+.

A women's activewear brand. With RISE running paid: $2.2M to $6.5M+ in 24 months.

Ask Mattan for the mechanism behind any of these on the call. Full case studies at risedtc.com.

Ready when you are

Want this math on your real numbers?

From week one we run this on live store and ad data. On the call Mattan walks this exact page with you and runs the Profit Gap on your real CAC and margins.

How RISE charges
Performance Modelfor qualifying brands

Low or $0 base fee. RISE earns a share of growth above your baseline, typically 20%, measured in your own ad account and store backend. No growth, no performance fee.

Growth Model. Base from $2,000 per month plus a percentage of ad spend, senior strategist included.

Which model fits your brand gets settled on the call.

Direct with Mattan and the team. No pitch deck.

Mattan Danino
Mattan Danino
CEO, RISE DTC
Walk my scan with Mattan

RISE DTC is run by Mattan Danino and Matt Moore. Mattan has 15+ years in DTC, with work published by HubSpot, Inc. Magazine, Klaviyo and Shopify, and guest lectures at UCLA. RISE is selective: when a brand qualifies, platform work starts within 48 hours of onboarding.

RISE DTC

Prepared for KoolaBaby. Unlisted link, shared with you only.

30 min with Mattan